THE PROBLEM WITH "ANTI-AGING"

Aging is a privilege that not everyone gets to enjoy, and evolving how we think about aging starts with how we talk about it. The term “anti-aging” is inherently negative, suggesting that signs of aging are bad, and and that it can and should be avoided. This creates fear and anxiety around getting older.

What we should be encouraging is self-love, acceptance with a focus on health and vitality. As we believe here at Léonie, healthy skin is beautiful skin no matter what age, gender, or ethnicity, and that achieving healthy, radiant skin doesn't have to be complicated.